Thursday, September 29, 2016

Topic 1: Who's who in Principles of Marketing

Corvallis Repertory Singers Concert, First Congregational Church
Honestly, the reason I'm enrolled in Principles of Marketing (BA 223) is to complete coursework for the Digital Imaging and Prepress Technology certificate. I'm not a business or marketing major.

However, I have had an ongoing interest and desire to learn more about the field because of my lifelong involvement and passion for the performing arts. Currently, I serve as board president for the Corvallis Repertory Singers and in this capacity, I work hard to support the organization's advertising and promotional efforts.

Because I'm of a "certain age" most of the traditional forms of marketing that I'm most familiar with and have used in the past, continue to be costly and, it seems, are slowly becoming obsolete. This course is a great opportunity for me to learn about, and use, social media sources more efficiently and effectively.

In addition to my interest in the Arts, I'm a bit of a wannabe psychologist of sorts. I love to learn about people's lives and hear their stories. I'm always trying to figure people out, what makes them tick, what motivates them, learn about their trials and tribulations. Hearing these tales, affects my appreciation for them, their spirit, and guides my awareness of the human condition. It's really fascinating to just listen.